Germans like sheep apparently. That’s what I learned when the Irish client insisted
on featuring sheep in one particular execution for the German market.

Sheep aside, once I
stopped doing my Alan Partridge ‘dere’s more to oireland dan dis’ impressions
I got to work creating the ‘Your very own Ireland’ strategy.

The results? A global multi media campaign that saw a 9% growth in visitors to the Emerald Isle within the first 8 months.





Running on Cargo