Sport has always been synonymous with data and peak performance, which gave us a very ownable look and feel to talk to our audience with. We crafted each execution so that every data point connected to a stat about that sport, as well as Pentaho specific proof points.
The campaign featuring eGuides, Infographics, social posts, POV papers and an interactive assessment tool was a huge success with Pentaho having their best year of sales ever.
We then developed the campaign further with new imagery and a brand book.
