Making the most of your break was the inspiration behind this spot.
With a little help from the Fratelli’s, it received ‘pick of the week’ in Campaign magazine.
A You Tube takeover page was also created showing our ad being smashed to bits with a wrecking ball, to give the viewer a break.
This ad, the evil twin of my Quality Street film, ran during ad breaks at Christmas to give viewers a break from the bombardment of the usual over sentimental, over produced, smaltzy Christmas TV ads you can’t escape from September onwards. Bah Humbug!
A few radio ads poking fun at modern day annoyances.
When KtiKat were looking for a new global thought around their Have a Break idea, we came up with this “Working like a Machine’ campaign. It was adopted by countries all over the World from Australia to Japan, creating films based on our idea.
This was a full 360 campaign including an interactive website, social posts, content and even a live ‘human vending machine’ experience.
