Inspired by Charles Perrault’s 1697 classic, Cinderella, I developed a fully integrated Christmas campaign
for Debenhams all sitting under the thought #YouShall
Featuring a launch film, Online content films, Press (including a Metro cover wrap),
Digital (website, posters & social), and Instore (interactive windows, POS and live experiences including special prizes as the clock strikes twelve and customer photo booths)
The film, directed by Hannah Maria Heidrich through Believe Media, was really well received by the public
and the National and industry press, with LBB, Marketing Week and Red Magazine voting it 2017's Best Christmas Advert. The whole campaign then went on to win Best Social Media Campaign at the World Retail Awards.
Will there be a happily ever after? Well, who knows?
