This campaign champions keeping kids their unusual selves culminating in a social competition called ‘Bounce Back’ where parents were encouraged to send in their most funny and outrgaous photos of their ‘kids being kids’ to win prizes. (like your child starring in our next ad) The response was fantastic with thousands of entries and lots of social chatter on Twitter and Facebook. As well as enrolling celebrity ‘mummy bloggers’ like Giovanna Fletcher to highlight the message.
I also produced a series of print ads that highlights the plight of everyday neglected objects, that kids bring to life with their imaginations when they're feeling well again.
We then decided to tap into the teething market with some mobile and online content.
