To celebrate Adidas providing the Al Rihla World Cup ball for Qatar 2022, we created a fully immersive AR experience in fan zones around Doha and Dubai.  A bespoke QR code was placed in front of a huge football instillation, which allowed users to see two CGI all-time greats showing of their skills.

To create an initial buzz, we teased the idea with three social films, before launching the experience of seeing our giant Benzema and Messi around the tallest building in the world, the Burj Khalifa. Fans could then bring our giants to life in any of the 32 fan zones containing a football instillation. We also created a special celebration of Lionel Messi through the years around the Torch Tower as well as an at home experience.

I oversaw every part of the process from player design, UI and UX customer journey, to final testing and instillation.



Teasers





Player design
Running on Cargo